Firmenich Partnership

Given the current application development pipeline activity which one leading industrial insider in the US recently described as "intense", many flavor houses have developed flavor systems for PureVia™ Reb A. We understand that as a product developer, you are able to work with your flavor system of preference. 

PureCircle is working closely with Firmenich, the largest privately held flavor company in the industry.

Firmenich has a global reach with offices in 57 countries around the world. Each year, Firmenich invests 10% of the company revenues in their Innovation Community that has over 250 employees located in Geneva (Switzerland), Princeton, NJ (USA), and Shanghai (China).

They have outstanding expertise in flavor creation and application technology and hold a leadership position in the Innovation of Sweetness Enhancement and Taste Modulation.

Firmenich maintains its leadership position in the Innovation of Sweetness Enhancement and Taste Modulation through:

• ModulaSense®: Sweetness enhancement and masking, flavor creation and application expertise.
• Sweetener Ingredient Understanding: PureCircle Partnership on Stevia Reb A-97.