Stevia Consumer Insights: Moms’ Take on Sweeteners

Jason Hecker, Director of Marketing US, PureCircle
Tim Coffey, CEO, LaunchForce

Are moms satisfied with their current sweetener options? What do they think about the latest sweetener, stevia? What sweeteners do moms want for their family in YOUR products?

Join us for a Webinar, Tuesday, October 20 at 10:30 a.m. CDT, to find out the answers. We will share insights from the most comprehensive Moms study to date. The research focuses on moms’ perceptions of sweeteners, including stevia. Find out their awareness levels, acceptance and purchase interest.

PureCircle, the world’s leading supplier of natural high intensity sweeteners, and LaunchForce, an Insights and Innovation consultancy to many of today’s Fortune 500 companies, teamed up to study more than 1,500 moms and get their take on sweeteners across the marketplace with quantitative feedback across 66 different product categories.

Hear PureCircle’s Jason Hecker, director of marketing, and LaunchForce’s Tim Coffey, CEO, as they provide key insights to help focus your product development activity and marketing investment.

Date: Tuesday, October 20, 2009
Time: 10:30 CDT (17:00 CET, 08:30 PDT)

Click here to register.

Stevia-derived Reb A - Separating Fact from Fiction for Product Developers

Dorn Wenninger, Vice President Supply Chain, PureCircle
Dr. Sidd Purkayastha, Technical Director, PureCircle 
Date: 05/01/2009
Duration: 60 mins 

Click here to download.